https://bijankazemi.com Bijan Kazemi Thu, 06 Oct 2022 19:40:09 +0000 https://bijankazemi.com en https://bijankazemi.com/Home Sun, 11 Oct 2020 22:48:29 +0000 Bijan Kazemi https://bijankazemi.com/Home ︎ ︎&nbsp;︎ BIJAN KAZEMI Strategic lifestyle Brand Manager/Marketer known for connecting brands with cultural focused consumers through authentic multichannel experiences that drive affinity, growth &amp; loyalty. Strategischer Lifestyle Marketer, der dafür bekannt ist Marken durch authentische Multichannel-Erlebnisse mit kulturorientierten Konsumenten zusammen zu bringen um deren Affinität, Wachstum und Loyalität zu bestärken. https://bijankazemi.com/About-Past-Present Mon, 12 Oct 2020 11:40:37 +0000 Bijan Kazemi https://bijankazemi.com/About-Past-Present <img width="2635" height="2182" width_o="2635" height_o="2182" data-src="https://freight.cargo.site/t/original/i/25946352d00992060d51e5d0d59e155df8ad33134f5e3500593da150aee3eb11/20161122_141728.jpeg" data-mid="86065645" border="0" src="https://freight.cargo.site/w/1000/i/25946352d00992060d51e5d0d59e155df8ad33134f5e3500593da150aee3eb11/20161122_141728.jpeg" /> BIJAN KAZEMI Contact:&nbsp;theonlybijan@gmail.com https://www.linkedin.com/in/bkazemi/ PROFESSIONAL SUMMARY Thirty years in brand management, cultural marketing, and experiential production across sports, entertainment, lifestyle, and media. Director-level experience owning external brand positioning, partnerships, live events, content, and field activations. At Boost Mobile, managed $18M+ in annual campaign budgets and produced first-to-market integrations spanning music tours, sports sponsorships, film studio deals, and digital platforms. At Weedmaps, built and led a 15-person culture and community team. Currently targeting director-level roles in entertainment, consumer goods, sports, tech, and lifestyle brands. CORE COMPETENCIES Brand Management: Brand Positioning, Brand Equity, Brand Integration, Go-to-Market Strategy, 360-Degree Campaigns Cultural &amp; Multicultural Marketing: Multicultural Strategy, Cultural Insights, Hispanic Marketing, Community &amp; Cause Supporting Programs Experiential &amp; Events: Live Event Production, Experiential Activations, First-to-Market Concepts, National Tours Partnerships &amp; Talent: Strategic Partnerships, Sponsorship Activation, Talent Procurement, Ambassador Programs Leadership: Cross-Functional Team Leadership, Budget Management ($18M+), P&amp;L Oversight, Contract Negotiations PROFESSIONAL EXPERIENCE Head of Field &amp; Lifestyle Marketing West Coast Cure &nbsp;|&nbsp;&nbsp;Los Angeles, CA&nbsp;&nbsp;|&nbsp;&nbsp;May 2024 - Present • &nbsp;Lead brand management and cultural marketing strategy across external positioning, partnerships, experiential activations, and field marketing tactics. • &nbsp;Built and managed a team of 6-10 Field Marketing Specialists, a new function within the organization, executing local field marketing and retail education programs. • &nbsp;Developed field marketing plans that contributed to elevating the brand to a Top 5 position in California, aligned with brand, marketing, and sales objectives. Director of Culture, Community &amp; Lifestyle Marketing Weedmaps &nbsp;|&nbsp;&nbsp;Los Angeles, CA&nbsp;&nbsp;|&nbsp;&nbsp;Feb 2023 - May 2024 • &nbsp;Built and led the Culture and Community Marketing team, growing headcount by 100% to 15+ people across national functions covering lifestyle, multicultural, sports, art, and entertainment programming. • &nbsp;Developed and ran the national multicultural brand strategy, building community-rooted programs to attract new users and keep active users engaged through local brand activations. • &nbsp;Produced key national brand partnerships including The Freak Brothers and the To Be Partnership, an award-winning multicultural activation. Director of Lifestyle Marketing West Coast Cure &nbsp;|&nbsp;&nbsp;Los Angeles, CA&nbsp;&nbsp;|&nbsp;&nbsp;Feb 2022 - Jan 2023 • &nbsp;Owned lifestyle brand strategy in direct collaboration with founders and C-Suite, elevating brand to Top 5 in category through lifestyle-focused partnerships and multicultural marketing programs. • &nbsp;Pioneered first-to-market brand integration concepts, establishing new experiential models for retail, live entertainment, and partnership activations. [2019-2022: Family caregiver sabbatical for elderly parent during COVID-19 period.] Integration, Content &amp; Partnership Brand Manager Boost Mobile &nbsp;|&nbsp;&nbsp;Irvine, CA&nbsp;&nbsp;|&nbsp;&nbsp;Jul 2016 - Aug 2019 • &nbsp;Managed $18M+ annual campaign budgets for 360-degree integrated national marketing campaigns across talent, digital, broadcast, and strategic partnership platforms. • &nbsp;Led athlete and talent procurement for national campaigns, securing ambassadors including Travis Pastrana and TJ Dillashaw for broadcast, digital content, endorsements, and brand integration programs. • &nbsp;Produced the 'We Are Where You At' national campaign, Dew Tour Switch Jam, SXSW Revolt House, and Wall Sessions with Juxtapoz, each a first-of-its-kind brand integration from concept to live execution. • &nbsp;Directed Bellator MMA sponsorship, E-League gaming partnership, and brand integrations with RevoltTV, Twitch, and Genius.com. Strategic Partnerships &amp; Media Executive Entercom Communications &nbsp;|&nbsp;&nbsp;San Francisco Bay Area&nbsp;&nbsp;|&nbsp;&nbsp;Feb 2015 - Jun 2016 • &nbsp;Built and managed advertising partnerships with the Oakland Raiders and Oakland Athletics, developing integrated media and experiential programs connecting brands to Bay Area sports audiences. [2013-2015: Family caregiver sabbatical.] Director of Brand &amp; Entertainment Marketing Media Merchants &nbsp;|&nbsp;&nbsp;Los Angeles, CA&nbsp;&nbsp;|&nbsp;&nbsp;Aug 2012 - Feb 2013 • &nbsp;Led product launch campaigns for Oakley and consulted HBO on experiential concepts for Game of Thrones. Lifestyle &amp; Entertainment Marketing Manager Sprint / Boost Mobile / Virgin Mobile &nbsp;|&nbsp;&nbsp;Irvine, CA / New York City, NY&nbsp;&nbsp;|&nbsp;&nbsp;May 2011 - Feb 2012 • &nbsp;Managed brand integration across three simultaneous brands (Sprint, Boost Mobile, Virgin Mobile) while maintaining distinct identities across overlapping national programs. • &nbsp;Partnered with Universal Music Group on Lady Gaga's second national tour including a national UGC campaign. Produced the Virgin Mobile House at SXSW. Lifestyle, Entertainment &amp; Brand Experiential Marketing Manager Boost Mobile / Virgin Mobile &nbsp;|&nbsp;&nbsp;Irvine, CA / New York City, NY&nbsp;&nbsp;|&nbsp;&nbsp;Feb 2010 - May 2011 • &nbsp;Served as Program Director for the Rock the Bells National Tour, overseeing brand integration, experiential activation, and on-site execution across all tour markets. Sports &amp; Entertainment Marketing Manager Boost Mobile &nbsp;|&nbsp;&nbsp;Irvine, CA&nbsp;&nbsp;|&nbsp;&nbsp;Apr 2009 - Feb 2010 • &nbsp;Managed the Boost Mobile Nascar Partnership integrating the Freestyle Motocross Tour, a year-round national program running 100+ events annually with individual event attendance up to 100,000+ attendees. • &nbsp;Negotiated the Boost Mobile exclusive telecom partnership with Chivas De Guadalajara, a multi-year deal covering friendly matches across multiple U.S. markets against FC Barcelona and Club America. Account Executive &amp; Local Marketing Manager Boost Mobile &nbsp;|&nbsp;&nbsp;Honolulu, HI&nbsp;&nbsp;|&nbsp;&nbsp;Feb 2008 - Apr 2009 • &nbsp;Launched Boost Mobile service throughout Hawaii, owning full market entry strategy, brand positioning, distribution buildout, and media mix from the ground up. Business Development &amp; Marketing Consultant, KMEL Clear Channel Communications / iHeartRadio &nbsp;|&nbsp;&nbsp;San Francisco, CA&nbsp;&nbsp;|&nbsp;&nbsp;Oct 2005 - Jan 2008 • &nbsp;Built the foundation of a multicultural marketing career at KMEL, connecting major national brands to Black, Hispanic, and culturally engaged audiences across the Bay Area. SELECTED BRANDS &amp; PARTNERS Music &amp; Entertainment: Warner Bros., Universal, Sony Music, HBO, SXSW, Art Basel, ComplexCon, Relativity Films, RevoltTV Sports &amp; Action: NBA, UFC, Bellator MMA, NASCAR, Chivas De Guadalajara, DewTour, Oakland Raiders, Oakland Athletics Fashion &amp; Lifestyle: Adidas, Vans, New Era, Diamond Supply Co., Helly Hansen, 47 Brand, Juxtapoz Technology &amp; Consumer: Boost Mobile, Sprint, Virgin Mobile, Samsung, LG, BlackBerry, EA Sports, WeedMaps EDUCATION &amp; PROFESSIONAL DEVELOPMENT Industry-Trained Brand &amp; Marketing Professional &nbsp;|&nbsp;&nbsp;Mid-1990s - Present • &nbsp;30 years of hands-on brand management across photography, print media, content production, and national campaigns, with a career-long focus on how brands connect with culture, entertainment, sports, and lifestyle audiences. Tools &amp; Platforms: Microsoft Suite, Google Suite, Adobe Creative Suite, HubSpot, Asana, Jira, Slack https://bijankazemi.com/Past-Strategic-Partners Mon, 12 Oct 2020 04:46:33 +0000 Bijan Kazemi https://bijankazemi.com/Past-Strategic-Partners <img width="1022" height="575" width_o="1022" height_o="575" data-src="https://freight.cargo.site/t/original/i/3543a4d31f883fd71ed816b643dd216c0c256952a76d73d2df5e69e1a2f7f10e/1737730134397.jpeg" data-mid="235321645" border="0" src="https://freight.cargo.site/w/1000/i/3543a4d31f883fd71ed816b643dd216c0c256952a76d73d2df5e69e1a2f7f10e/1737730134397.jpeg" /> PAST PARTNERS I’ve been blessed to work with many great brands, partners and creatives. These are just a few of the brands and partners, let’s be honest no one wants to stare at a page filled with 50+ logos. &nbsp; Gluecklicherweise habe ich mit vielen großen Marken und Kreativen gearbeitet. Unten ein paar&nbsp;ausgewaehlte&nbsp;Marken&nbsp;und&nbsp;Partner,&nbsp;weil&nbsp;ehrlich&nbsp;niemand&nbsp;auf&nbsp;eine&nbsp;Seite&nbsp;mit&nbsp;50+&nbsp; Logos&nbsp;schauen moechte. <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/132fa4a0e116d71cfd6534e04cfc0fd1fbc1667d67e049021928e78a64495623/1000px-EA_Sports_monochrome_logo.svg.png" data-mid="85306988" border="0" data-scale="26" src="https://freight.cargo.site/w/1000/i/132fa4a0e116d71cfd6534e04cfc0fd1fbc1667d67e049021928e78a64495623/1000px-EA_Sports_monochrome_logo.svg.png" /> &nbsp; &nbsp; &nbsp;<img width="300" height="168" width_o="300" height_o="168" data-src="https://freight.cargo.site/t/original/i/0d6649e154a965c782422447df541e54bc6b05066b07e40efe6773c0761cd503/AMC.png" data-mid="86220317" border="0" data-scale="30" src="https://freight.cargo.site/w/300/i/0d6649e154a965c782422447df541e54bc6b05066b07e40efe6773c0761cd503/AMC.png" /> <img width="1400" height="906" width_o="1400" height_o="906" data-src="https://freight.cargo.site/t/original/i/07e259ac8694c75eab4491cd3abb843e7c8bd58b379a49e08cd0fd2e5d05c6c1/universal_music_group_logo.png" data-mid="85414325" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/07e259ac8694c75eab4491cd3abb843e7c8bd58b379a49e08cd0fd2e5d05c6c1/universal_music_group_logo.png" /> &nbsp;&nbsp; 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<img width="1284" height="760" width_o="1284" height_o="760" data-src="https://freight.cargo.site/t/original/i/fbe30f46be013ee88405f7ab355a02797ad1c483e8831939cd9b0db943879053/Screen-Shot-2020-11-09-at-9.12.44-AM.png" data-mid="88167349" border="0" src="https://freight.cargo.site/w/1000/i/fbe30f46be013ee88405f7ab355a02797ad1c483e8831939cd9b0db943879053/Screen-Shot-2020-11-09-at-9.12.44-AM.png" /> Peiti Feng Harvard Biochemist Turned Insights Based Marketer | CPG, Cannabis, Lifestyle, Mobile, Tech “Bijan knows everyone in the music and art industries” is probably an understatement of how knowledgeable and resourceful he is as an experiential marketer. He is passionate and dedicated to connecting incredible talents with the right brands, producing the most relevant and impactful collaborations and content. He knows how integrated marketing works and always negotiates and maximizes partnership value across all possible consumer touchpoints. But most importantly, Bijan holds himself and what he does to the highest integrity with the best interests of all parties involved in mind. He sets the bar for mutually beneficial partnerships, and that’s why Bijan is my go-to recommendation for anyone looking for the best experiential marketer. Die Aussage: "Bijan kennt jeden in der Musik- und Kunstbranche", ist wahrscheinlich eine Untertreibung dessen, wie sachkundig und einfallsreich er als experimenteller Vermarkter ist. Er ist leidenschaftlich und engagiert sich dafür, unglaubliche Talente mit den richtigen Marken zu verbinden und die relevantesten und wirkungsvollsten Kollaborationen und Inhalte zu produzieren. Er weiß, wie integriertes Marketing funktioniert. Er verhandelt und maximiert immer den Wert einer Partnerschaft zum Kunden über alle möglichen Kontaktpunkte hinweg. Vor allem aber sieht Bijan sich selbst und was er tut, mit höchster Integrität im besten Interesse aller Beteiligten. Er setzt die Messlatte für eine beiderseitige vorteilhafte Partnerschaften, und deshalb ist Bijan meine erste Empfehlung für alle, die den besten und erfahrensten Vermarkter suchen. Jordan Harris Sports &amp; Entertainment Management Professional Sport- und Unterhaltungsmanagement-Profi When I managed Boost Mobile events I had the opportunity to work with Bijan. He is a man with countless connections in places one would never imagine. I was surprised at how many people he knew at EVERY event we ever went to. His gregarious nature does not overshadow his ability to be a savvy, strategic marketer. I miss working with him on a daily basis. Als ich Boost Mobile-Events leitete, hatte ich die Möglichkeit, mit Bijan zusammenzuarbeiten. Er ist ein Mann mit unzähligen Verbindungen an Orten, die man sich niemals vorstellen kann. Ich war überrascht, wie viele Leute er bei JEDEM Event kannte, zu dem wir jemals gegangen sind. Seine gesellige Art stellt seine Fähigkeiten keinesfalls in den Schatten und es zeigt sich immer wieder, welch versierter Strategischer Vermarkter er ist. Es fehlt mir mit Ihm zusammenzuarbeiten und ich denke noch gerne an unsere gemeinsamen Erfolge zurück. Bob Stohrer Chief Marketing Officer Marketingleiter Bijan brings together a real pulse for what's trending and a network of influential relationships with the ability to envision and stage powerful experiences. He's a strong relationship builder who has real credibility in the entertainment space and that's translated to unique opportunities and relationships for Boost. Collectively his talents and instincts have helped us get the most out of our partnerships and event-based activities. Bijan is a great asset and incredible teammate. Bijan vereint den echten Riecher für das, was im Trend liegt, und ein Netzwerk an einflussreichen Beziehungen mit der Fähigkeit, kraftvolle Erlebnisse zu schaffen und zu inszenieren. Er ist ein starker Netzwerker, der im Unterhaltungsbereich echte Glaubwürdigkeit besitzt, was sich in einzigartigen Möglichkeiten und Beziehungen für Boost niederschlägt. Gemeinsam haben uns seine Talente und Instinkte geholfen, das Beste aus unseren Partnerschaften und ereignisbasierten Aktivitäten herauszuholen. Bijan ist ein großer Gewinn und ein unglaublicher Teamkollege. JoAnn Magno Legal and Business Affairs Executive Verantwortlicher für Recht und Wirtschaft Bijan was one of my internal business clients at Boost Mobile. Bijan is very energetic and passionate about his work. He is always striving for excellence and truly enjoys the dynamics of putting a deal together and seeing it through to completion. He is confident and has excellent skills. He is always willing to listen to the opinions of others and seek counsel upfront. Bijans positive outlook, commitment to excellence and openness made him a pleasure to work with. Bijan war einer meiner internen Geschäftskunden bei Boost Mobile. Bijan ist sehr energisch und leidenschaftlich in seiner Arbeit. Er strebt immer nach Spitzenleistungen und genießt es auf einen guten Deal hinzuarbeiten und diesen bis zum Abschluss zu betreuen. Er ist optimistisch, verfügt über eine gute Selbsteinschätzung und hervorragende Gaben. Er ist immer bereit, auf die Meinungen anderer zu hören und sich vorab beraten zu lassen. Bijans positive Einstellung, sein Engagement für Spitzenleistungen und seine Offenheit machen es zu einem Fest mit ihm zu arbeiten. Camilo Durana Senior Vice President, Properties and Events at Major League Soccer Senior Vice President, Eigenschaften und Veranstaltungen in der Major League Soccer One of the most passionate marketers I’ve ever worked with, Bijan is forward-thinking, charismatic, creative and sharply focused on his target. In 2010, he and his Boost Mobile team developed a phenomenal Chivas de Guadalajara campaign featuring goalkeeper Luis Michel that resonated with young Chivas fans and delivered the same edgy brand feel seen in Boost’s general market efforts. Even more important, Bijan understands “the big picture” and the value of strong relationships. He’s full of interesting and fresh ideas and is a pleasure to work with. Bijan ist einer der leidenschaftlichsten Vermarkter, mit denen ich je zusammengearbeitet habe. Er ist zukunftsorientiert, charismatisch, kreativ und konzentriert sich fokusiert auf sein Ziel. 2010 entwickelten er und sein Boost Mobile-Team eine phänomenale „Chivas de Guadalajara-Kampagne“ mit Torhüter Luis Michel, die bei jungen Chivas-Fans Anklang fand und das gleiche herausragende Markengefühl lieferte, das bei den allgemeinen Marktbemühungen von Boost zu beobachten war. Noch wichtiger ist, dass Bijan das „große Ganze“ und den Wert starker Beziehungen versteht. Er steckt voller interessanter und frischer Ideen und es ist eine Freude, mit ihm zu arbeiten. James Lopez President/Producer at Will Packer Productions Präsident / Produzent bei Will Packer Productions Bijan is a detailed oriented brand marketer with great instincts,creativity and follow through. It was a pleasure working with himin trying to find ways for Atlantic and Boost to execute innovative partnerships and integration. He is a great asset to anyorganization. Bijan ist ein detailverliebter Markenvermarkter mit großem Instinkt, Kreativität und Durchsetzungsvermögen. Es war eine Freude, mit ihm zusammenzuarbeiten, um Wege für Atlantic und Boost zu finden, um innovative Partnerschaften und Integration durchzuführen. Er ist eine große Bereicherung für jede Organisation. Caren Berlin CEO at GNF Marketing, Marketing Strategist, Integrated Experiential Specialist CEO bei GNF Marketing, Marketingstratege, Integrated Experiential Specialist Bijan was a client of our agency at Sprint/Boost Mobile for over 3 years. Bijan exudes a passion for everything that he does. He is a true creative thinker that has a keen sense for identifying ideas, properties, and partnerships that relevant and compelling to his brand and that have the ability to move it forward. He is adept at getting the most out of this agency because he is a true partner and collaborator. He is trusting and supportive and knows how to corral the right people in the right way to create an idea and see it to fruition. He will be a tremendous asset to any company that values creative thinking, insight and enthusiasm and I would consider myself I very lucky to be able to work with him again. Bijan war über 3 Jahre lang Kunde unserer Agentur bei Sprint / Boost Mobile. Bijan strahlt eine Leidenschaft für alles aus, was er tut. Er ist ein wahrer kreativer Denker, der ein Gespür dafür hat, Ideen, Eigenschaften und Partnerschaften zu identifizieren, die für seine Marke relevant und überzeugend sind und die sie vorantreiben können. Er ist geschickt darin, das Beste aus dieser Agentur herauszuholen, weil er ein wahrer Partner und Mitarbeiter ist. Er ist vertrauensvoll und unterstützend und weiß, wie man die richtigen Leute auf die richtige Weise zusammenbringt, um eine Idee zu kreieren und sie zu verwirklichen. Er wird eine enorme Bereicherung für jedes Unternehmen sein, das kreatives Denken, Einsicht und Begeisterung schätzt, und ich würde mich sehr glücklich schätzen, wieder mit ihm zusammenarbeiten zu können. https://bijankazemi.com/Talent-Procurement-Athletes-Artists Mon, 21 Jun 2021 10:31:31 +0000 Bijan Kazemi https://bijankazemi.com/Talent-Procurement-Athletes-Artists TALENT PROCUREMENT:ATHLETES &amp; ARTISTS, RELATIONSHIPS &amp; TRUST <img width="1400" height="350" width_o="1400" height_o="350" data-src="https://freight.cargo.site/t/original/i/e1bf455f85c9e733331955e8947903061ab1cd137fb973f0ca61b7e0f1e1e578/1602437119616.jpeg" data-mid="112013833" border="0" src="https://freight.cargo.site/w/1000/i/e1bf455f85c9e733331955e8947903061ab1cd137fb973f0ca61b7e0f1e1e578/1602437119616.jpeg" /> * Photo Credit: ChopShop Creative Agency Born and raised in Oakland California the first generation of immigrants, I knew I had to grind from a early age. In 1994 my senior year in high school I took up photography, leading me to shoot Oakland native artists the Luniz (I Got 5 On It). From that point on, I began to hone my skills shooting the Bay Area hip hop lifestyle scene. This passion lead me to 4080 magazine (third largest nationally distributed hip hop magazine at the time) where I worked as the photo editor for 3 years. After my stint at 4080 I expanded my portfolio, shooting for some of the largest Music/Lifestyle publications that included The Source, The Fader and Rap Pages. In preparation for my photo shoots I would take it upon myself to directly contact streetwear brands for product to integrate into the shoots creating better production value for the Artist and exposure for the brands. These brand collaborations established relationships with in the fashion industry and lead to me working with some of the biggest record labels in the industry. While working with the record labels I shot content for PR, creative and documentry purposes. From there I began documenting the tours for De La Soul, Westside Connection, Snoop/DPG, Scarface and Hieroglyphics to name a few. My artist and industry relationships continued to expand as I learned the business from behind a camera lens. The next step in my career was focused on consulting both the labels and artists with marketing strategies, concepts and working records. Those labels included Priority, Tommy Boy, Death Row, Ruthless, Virgin and Rap-A-Lot.&nbsp; <img width="2448" height="3264" width_o="2448" height_o="3264" data-src="https://freight.cargo.site/t/original/i/e73e7ad1cc23f0d03a0170ff1ea2f365b3fb8064f17fb8567e039d4bd0fc66a2/IMG_0420.JPG" data-mid="111907604" border="0" src="https://freight.cargo.site/w/1000/i/e73e7ad1cc23f0d03a0170ff1ea2f365b3fb8064f17fb8567e039d4bd0fc66a2/IMG_0420.JPG" /> <img width="1687" height="1829" width_o="1687" height_o="1829" data-src="https://freight.cargo.site/t/original/i/1a992e074e913627d11ba1f3e4ed8e6087caefa0aa284c772b3616a5626c5687/Bijan---cropped.jpg" data-mid="111907571" border="0" src="https://freight.cargo.site/w/1000/i/1a992e074e913627d11ba1f3e4ed8e6087caefa0aa284c772b3616a5626c5687/Bijan---cropped.jpg" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/78e1ab65f3e2469f7cfba5314497fb6443e406dc8b2046c9c934a5cfc9df84b5/20180427_215332.jpg" 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data-src="https://freight.cargo.site/t/original/i/9a2a7ad1f29aca6c2e88faa1a80e5fedf05cd3f6e8e422b86cdcdd1b427a5151/DSCN2714_1.JPG" data-mid="111907586" border="0" src="https://freight.cargo.site/w/1000/i/9a2a7ad1f29aca6c2e88faa1a80e5fedf05cd3f6e8e422b86cdcdd1b427a5151/DSCN2714_1.JPG" /> <img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/71d334c610c8dafe47e8ce1f5cc5a8be73b29ff5b4998d24e0233ed1a3b5cf2f/20190907_212356.jpg" data-mid="111909510" border="0" src="https://freight.cargo.site/w/1000/i/71d334c610c8dafe47e8ce1f5cc5a8be73b29ff5b4998d24e0233ed1a3b5cf2f/20190907_212356.jpg" /> (*These images are a few of my favorite images of BTS throughout my years) These opportunities and bonds built provided me experience to acquire a diverse marketing background representing top-tier brands, with a focus on maintaining the brand’s and artist’s integrity. With 19+ years of experience in the content, electronics, entertainment and street wear categories. The brands I have been blessed to work with have grown to become leaders in their respective industries. While developing impactful programs effecting end consumers and retail environments, I have made strategic decisions to elevate the brands positioning increasing consumer consideration. I strongly believe that a marketing strategy should entertain, engage and educate the consumer. With the belief that creative conceptual development is imperative to ensure the brand will maintain personality and market position. Alignment of the right synergies of brand/talent/product/partner contribution has been key to successful national campaigns and strategy I have developed. My talent consideration/procurement process is focused on key variables: Targeted Demographic, Relevancy, Availability, Usage Rights, Interest in the Brand/Concept, Skills/Ranking &amp; most importantly them as an individual. The end goal is to establish a partnership with talent who REPRESENTS THE VALUES OF THE BRAND.&nbsp; <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/95573f78416b23fe6670efec6b6a132151c3891fd1d509a69a6cfb50b1c7c0ba/20180110_220605.jpg" data-mid="111910254" border="0" src="https://freight.cargo.site/w/1000/i/95573f78416b23fe6670efec6b6a132151c3891fd1d509a69a6cfb50b1c7c0ba/20180110_220605.jpg" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f8cd40f1a99ee2827bd86a6257e45fdc6e9b0cbf7b8248dc34f0085fd5d9f943/20180110_171259.jpg" data-mid="111909460" border="0" src="https://freight.cargo.site/w/1000/i/f8cd40f1a99ee2827bd86a6257e45fdc6e9b0cbf7b8248dc34f0085fd5d9f943/20180110_171259.jpg" /> <img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/415e35a9236f5127b45fea72f900cc7ab8bd8bd8d7a330c1d06d429fdc5f7f10/20160907_185103.jpg" data-mid="111907547" border="0" src="https://freight.cargo.site/w/1000/i/415e35a9236f5127b45fea72f900cc7ab8bd8bd8d7a330c1d06d429fdc5f7f10/20160907_185103.jpg" /> <img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c2ade21e3560d8af3f58d8cd618bc00152032d3a555ba7db24e423268571aa96/20171208_010817.jpg" data-mid="111909459" border="0" src="https://freight.cargo.site/w/1000/i/c2ade21e3560d8af3f58d8cd618bc00152032d3a555ba7db24e423268571aa96/20171208_010817.jpg" /> <img width="2448" height="3264" width_o="2448" height_o="3264" data-src="https://freight.cargo.site/t/original/i/205e4d23bb811f29932544cbe9993f091e0ff0907f91c70d791f8ce43a3bcd0f/20140531_191606.jpg" data-mid="111907520" border="0" 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data-src="https://freight.cargo.site/t/original/i/41da1122ad56d4eb29309ccab85da09f4aa8feb497b69f8f248f41e6da1aebf6/20180629_185239.jpg" data-mid="111909489" border="0" src="https://freight.cargo.site/w/1000/i/41da1122ad56d4eb29309ccab85da09f4aa8feb497b69f8f248f41e6da1aebf6/20180629_185239.jpg" /> <img width="2517" height="1377" width_o="2517" height_o="1377" data-src="https://freight.cargo.site/t/original/i/93e3c697df89a62bf66594d35c05e0d53bf97cd89344b142bdc3af15cfb035d6/IMGP2802.JPG" data-mid="111907615" border="0" src="https://freight.cargo.site/w/1000/i/93e3c697df89a62bf66594d35c05e0d53bf97cd89344b142bdc3af15cfb035d6/IMGP2802.JPG" /> <img width="2268" height="2268" width_o="2268" height_o="2268" data-src="https://freight.cargo.site/t/original/i/44ccece7d00baaa53ff64175e3e38cd13e06f1e3b6cd1e87daa914305bfc8482/20180925_210130.jpg" data-mid="111909490" border="0" 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data-src="https://freight.cargo.site/t/original/i/44260b70738a18c41296d08cd16eb3f943ee371dd845117ab9fa2bd4a5c95fbf/IMGP2606.JPG" data-mid="111907614" border="0" src="https://freight.cargo.site/w/1000/i/44260b70738a18c41296d08cd16eb3f943ee371dd845117ab9fa2bd4a5c95fbf/IMGP2606.JPG" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5e8598ab44cab3bde4f3172ec4aee7d9cc96f7b0f3fe10ee5f0ccf1a71abb979/DSCN0227.JPG" data-mid="111907577" border="0" src="https://freight.cargo.site/w/1000/i/5e8598ab44cab3bde4f3172ec4aee7d9cc96f7b0f3fe10ee5f0ccf1a71abb979/DSCN0227.JPG" /> <img width="2464" height="1632" width_o="2464" height_o="1632" data-src="https://freight.cargo.site/t/original/i/e5911e3ebb998f3aee1fbe727601d949d4484f67cc316424057af7179be4fda1/IMG_2119.JPG" data-mid="111907608" border="0" src="https://freight.cargo.site/w/1000/i/e5911e3ebb998f3aee1fbe727601d949d4484f67cc316424057af7179be4fda1/IMG_2119.JPG" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/9de0dce22cba08c24ae9a6f5f9a026092bf4c49549e0238b5b7d97e233e0ae8d/20180127_162043.jpg" data-mid="111909463" border="0" src="https://freight.cargo.site/w/1000/i/9de0dce22cba08c24ae9a6f5f9a026092bf4c49549e0238b5b7d97e233e0ae8d/20180127_162043.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/6b5a3a62a353394020899c25903e74edb9772c2cc14804fbf75bbecb41e67a71/20160727_213252.jpg" data-mid="111907541" border="0" src="https://freight.cargo.site/w/1000/i/6b5a3a62a353394020899c25903e74edb9772c2cc14804fbf75bbecb41e67a71/20160727_213252.jpg" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/5ad216fd9b0f124d283f4c8a342219dc82b236adf717305a069fbd0bd1e3ead6/20180316_225406.jpg" data-mid="111909464" border="0" src="https://freight.cargo.site/w/1000/i/5ad216fd9b0f124d283f4c8a342219dc82b236adf717305a069fbd0bd1e3ead6/20180316_225406.jpg" /> https://bijankazemi.com/We-Are-Where-You-At Sun, 11 Oct 2020 22:48:29 +0000 Bijan Kazemi https://bijankazemi.com/We-Are-Where-You-At “WE AREWHERE&nbsp; YOU AT” As the first and arguably only telecom brand positioned as a "lifestyle brand", Boost built it's following on a heritage of action sports, hip-hop, and a freestyle mindset of colliding cultures. By offering the best value, connection and access, we give our prepaid audience no matter who or where they are, a boost to the next level. Pulling off the ultimate throwback we set out to refresh Boost's longstanding tagline of "Where You At?" and truly redefine for the current day. Through our creative platform we celebrated our customer's voice, re-devoted ourselves to the culture, and evangelized the Unlimited lifestyle across multiple mediums from VR to TV and everything in between. “We Are Where You At”.&nbsp; Role: Brand Manager/Talent ProcurementAgency: SchieferChopShop Director: Karsten "Crash" Gopinath Deutsch:&nbsp;Als erster und wohl einziger Mobilfunkanbieter, der als "Lifestyle-Marke" positioniert ist, baut Boost auf eine Vergangenheit von Action-Sportarten, Hip-Hop und einer Freestyle-Mentalität mit kollidierenden Kulturen auf. Wir bieten das beste Preis-Leistungs-Verhältnis, die beste Verbindung und den besten Zugang. &nbsp;Geben unserem Prepaid-Publikum, egal wer oder wo sie sind, einen Schub auf die nächste Ebene. Wie machten wir uns daran Boosts langjährigen Slogan "Where You At?" zu aktualisieren und für das Heute neu zu definieren. Über unsere kreative Plattform feierten wir die Stimme unserer Kunden, widmeten uns der Kultur und überhöhten den Unlimited-Lifestyle über viele Medien von VR bis TV und alles dazwischen.&nbsp;„Wir sind da, wo du bist.” <img width="3150" height="1950" width_o="3150" height_o="1950" data-src="https://freight.cargo.site/t/original/i/9720271774223b7e51a28ab97680b45627d182a708f2facfb4672d4e00477742/WAWYA_8.jpg" data-mid="85295931" border="0" src="https://freight.cargo.site/w/1000/i/9720271774223b7e51a28ab97680b45627d182a708f2facfb4672d4e00477742/WAWYA_8.jpg" /> <img width="3150" height="1950" width_o="3150" height_o="1950" data-src="https://freight.cargo.site/t/original/i/17d4cd19168b656cdf283277a294dd9dc4c22d6ccbfd1cb9437cce07e314c65a/WAWYA_9.jpg" data-mid="85295956" border="0" src="https://freight.cargo.site/w/1000/i/17d4cd19168b656cdf283277a294dd9dc4c22d6ccbfd1cb9437cce07e314c65a/WAWYA_9.jpg" /> <img width="3150" height="1950" width_o="3150" height_o="1950" data-src="https://freight.cargo.site/t/original/i/36e824fea87ae5f888419dd6fc744c21eb0ed536d1d40613dccdbe431902a36e/WAWYA_3.jpg" data-mid="85295978" border="0" src="https://freight.cargo.site/w/1000/i/36e824fea87ae5f888419dd6fc744c21eb0ed536d1d40613dccdbe431902a36e/WAWYA_3.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/312f71efbb10164872eb1720382e5dd97b885bdaf0b84514d497f1e76b9e9628/ce8f6d00-a5aa-4781-b9f6-6cf8a4b5daf3_rw_1200.jpg" data-mid="108514700" border="0" src="https://freight.cargo.site/w/1000/i/312f71efbb10164872eb1720382e5dd97b885bdaf0b84514d497f1e76b9e9628/ce8f6d00-a5aa-4781-b9f6-6cf8a4b5daf3_rw_1200.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/d14ddd2a1318d0f82b42b1277262f2b03eecdf2bbda045cafe0ab35b9d1ec6b3/f56c60c9-bf25-471d-9267-ec5e9cfc170b_rw_1200.jpg" data-mid="108514701" border="0" src="https://freight.cargo.site/w/1000/i/d14ddd2a1318d0f82b42b1277262f2b03eecdf2bbda045cafe0ab35b9d1ec6b3/f56c60c9-bf25-471d-9267-ec5e9cfc170b_rw_1200.jpg" /> <img width="1920" height="1484" width_o="1920" height_o="1484" data-src="https://freight.cargo.site/t/original/i/2c1ea4f856acf65ddfd99f725309b7dc1ff76596d45b3183aeb8736e67392286/5804dcc9-72e2-4698-9f99-46703a6bc707_rw_1920.jpg" data-mid="108514691" border="0" src="https://freight.cargo.site/w/1000/i/2c1ea4f856acf65ddfd99f725309b7dc1ff76596d45b3183aeb8736e67392286/5804dcc9-72e2-4698-9f99-46703a6bc707_rw_1920.jpg" /> https://bijankazemi.com/Casino-Freddie-Gibbs-Warner-Records Thu, 06 Oct 2022 19:40:09 +0000 Bijan Kazemi https://bijankazemi.com/Casino-Freddie-Gibbs-Warner-Records <img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/a5db47113185419dd19964db725ab1a18d0a3ca9f1db3257c33c838255b86730/_CjJX2OV.jpeg" data-mid="155097258" border="0" src="https://freight.cargo.site/w/512/i/a5db47113185419dd19964db725ab1a18d0a3ca9f1db3257c33c838255b86730/_CjJX2OV.jpeg" /> $oul $old $eparately Freddie Gibbs Album Launch Presented by Warner Records x West Coast Cure x Wright Productions x Well Known Studios&nbsp; Role: Director of Lifestyle MKT.&nbsp; (Partnership &amp; Project Lead) Overview: In support of the Warner Records partnership, WCC activated at the album listening party. With brand ambasadors distributing the freshest crop of green and hosting the attendees in Casino ambienceb, drove brand education and engagement. Additionally with&nbsp; 600+ artists, media/press and influencers, all guests were treated to a currated gift bag. The gift bags included new WCC products and custom merch. Elevating attendees experience was the the accomplished goal through providing award winning canabis products for all to enjoy. Photo Credit: Ben Hanning&nbsp; <img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/eeb81e4a46f9f2a294ab800769372e8bbb7622357478ae918affed3bda2df3c0/oD_KUg6o.jpeg" data-mid="155098995" border="0" src="https://freight.cargo.site/w/512/i/eeb81e4a46f9f2a294ab800769372e8bbb7622357478ae918affed3bda2df3c0/oD_KUg6o.jpeg" /> <img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/3233a0731a9eed740501d30cd87b0214b560ad6cd593400f8b2b3e18bbb8741e/3image.png" data-mid="155099003" border="0" src="https://freight.cargo.site/w/640/i/3233a0731a9eed740501d30cd87b0214b560ad6cd593400f8b2b3e18bbb8741e/3image.png" /> <img width="1512" height="2016" width_o="1512" height_o="2016" data-src="https://freight.cargo.site/t/original/i/8edec7c2ae6623916253dee6e9e32389d0213cec552be9713cc558ef13cfe59f/IMG_8844.jpg" data-mid="155099292" border="0" src="https://freight.cargo.site/w/1000/i/8edec7c2ae6623916253dee6e9e32389d0213cec552be9713cc558ef13cfe59f/IMG_8844.jpg" /> <img width="1512" height="2016" width_o="1512" height_o="2016" data-src="https://freight.cargo.site/t/original/i/0e3e2926a1b5d2883481d1ede265447fcc896264448dab97a59ec38052e75d7a/IMG_8867.jpg" data-mid="155099240" border="0" src="https://freight.cargo.site/w/1000/i/0e3e2926a1b5d2883481d1ede265447fcc896264448dab97a59ec38052e75d7a/IMG_8867.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/65029cd47c192cd492423be73cb8cc94b98c24156f33369c831fead6f3c2e60a/IMG_8884.jpg" data-mid="155102908" border="0" src="https://freight.cargo.site/w/1000/i/65029cd47c192cd492423be73cb8cc94b98c24156f33369c831fead6f3c2e60a/IMG_8884.jpg" /> <img width="1512" height="2016" width_o="1512" height_o="2016" data-src="https://freight.cargo.site/t/original/i/774afe3fd7cea7f8249e84a9f2ae6d7136f291ef64d74be6c9921d2528529371/IMG_8855.jpg" data-mid="155098850" border="0" src="https://freight.cargo.site/w/1000/i/774afe3fd7cea7f8249e84a9f2ae6d7136f291ef64d74be6c9921d2528529371/IMG_8855.jpg" /> <img width="1512" height="2016" width_o="1512" height_o="2016" data-src="https://freight.cargo.site/t/original/i/3df21d15ce925c6757ac451debee47425ec8d4cb7ff0038e8b8897ae4a510dd0/IMG_8866.jpg" data-mid="155098827" border="0" src="https://freight.cargo.site/w/1000/i/3df21d15ce925c6757ac451debee47425ec8d4cb7ff0038e8b8897ae4a510dd0/IMG_8866.jpg" /> <img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/0fcb854278d55077e02bd18460f3aae5098b63219f17a9b10e2e1bfdad09f4bb/IMG_8870.jpg" data-mid="155098900" border="0" src="https://freight.cargo.site/w/1000/i/0fcb854278d55077e02bd18460f3aae5098b63219f17a9b10e2e1bfdad09f4bb/IMG_8870.jpg" /> <img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/925f33eb9294fbe90bcf1f151af125e2e09ea1559e0d1392f90c92b585066c4b/gOF1idWY.jpeg" data-mid="155097762" border="0" src="https://freight.cargo.site/w/512/i/925f33eb9294fbe90bcf1f151af125e2e09ea1559e0d1392f90c92b585066c4b/gOF1idWY.jpeg" /> <img width="1512" height="2016" width_o="1512" height_o="2016" data-src="https://freight.cargo.site/t/original/i/7a7c1178b8cf70334db8a7a4cd5ea3fec7d96175c03e4d07686d17af332b8215/IMG_8875.jpg" data-mid="155098912" border="0" src="https://freight.cargo.site/w/1000/i/7a7c1178b8cf70334db8a7a4cd5ea3fec7d96175c03e4d07686d17af332b8215/IMG_8875.jpg" /> <img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/570892b00b465a97d827bd6f48d81f780a4fce5d50e99f29897a68e9f2e9ec2a/A_gY_Vhw.jpeg" data-mid="155097764" border="0" src="https://freight.cargo.site/w/512/i/570892b00b465a97d827bd6f48d81f780a4fce5d50e99f29897a68e9f2e9ec2a/A_gY_Vhw.jpeg" /> <img width="1512" height="2016" width_o="1512" height_o="2016" data-src="https://freight.cargo.site/t/original/i/c65791d29cb6e1ffda79ea4998117959490d82213f70bb8a33198665c582efd1/IMG_8854.jpg" data-mid="155098915" border="0" src="https://freight.cargo.site/w/1000/i/c65791d29cb6e1ffda79ea4998117959490d82213f70bb8a33198665c582efd1/IMG_8854.jpg" /> <img width="512" height="512" width_o="512" height_o="512" data-src="https://freight.cargo.site/t/original/i/d1e456721b606fba2b91efee82586711dab7e60d3e21c461415028c7622e277b/5t3GEE0Y.jpeg" data-mid="155099153" border="0" src="https://freight.cargo.site/w/512/i/d1e456721b606fba2b91efee82586711dab7e60d3e21c461415028c7622e277b/5t3GEE0Y.jpeg" /> https://bijankazemi.com/Wall-Sessions-presented-by-Juxtapoz-x-Boost-Mobile Sun, 11 Oct 2020 23:13:22 +0000 Bijan Kazemi https://bijankazemi.com/Wall-Sessions-presented-by-Juxtapoz-x-Boost-Mobile WALL SESSIONSPresented by Juxtapoz x Boost Mobile&nbsp; Role: Brand Manager (Project Lead) <img width="2268" height="4032" width_o="2268" height_o="4032" data-src="https://freight.cargo.site/t/original/i/ffdbba28bc59c208f935da61e67806080b34cba9c483fe3cb5b276655f5d967a/20180104_104614.jpeg" data-mid="85328802" border="0" src="https://freight.cargo.site/w/1000/i/ffdbba28bc59c208f935da61e67806080b34cba9c483fe3cb5b276655f5d967a/20180104_104614.jpeg" /> <img width="3824" height="2148" width_o="3824" height_o="2148" data-src="https://freight.cargo.site/t/original/i/e5b4f57b2b121de99c9ff6a3d0cc0ab549d2c36954ae5f58884934fb2823484d/Screen-Shot-2020-10-11-at-9.21.08-PM.png" data-mid="85306160" border="0" src="https://freight.cargo.site/w/1000/i/e5b4f57b2b121de99c9ff6a3d0cc0ab549d2c36954ae5f58884934fb2823484d/Screen-Shot-2020-10-11-at-9.21.08-PM.png" /> <img width="1008" height="567" width_o="1008" height_o="567" data-src="https://freight.cargo.site/t/original/i/1e78b5b11b9f0b6e8435f4c77721ba8ba551af547b0dd30bfcf5af05bdaf3d4c/Screen-Shot-2020-10-11-at-9.25.04-PM.png" data-mid="85306174" border="0" src="https://freight.cargo.site/w/1000/i/1e78b5b11b9f0b6e8435f4c77721ba8ba551af547b0dd30bfcf5af05bdaf3d4c/Screen-Shot-2020-10-11-at-9.25.04-PM.png" /> <img width="3024" height="3024" width_o="3024" height_o="3024" data-src="https://freight.cargo.site/t/original/i/d097c401a90cc10af49d68571b9d581247354add9fde340e3db6c60a8ed979a4/20171206_180112.jpeg" data-mid="85327059" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d097c401a90cc10af49d68571b9d581247354add9fde340e3db6c60a8ed979a4/20171206_180112.jpeg" /><img width="2160" height="2880" width_o="2160" height_o="2880" data-src="https://freight.cargo.site/t/original/i/cd9a7903413ff0fc864fdec2dfbca7c8ecf98787d614d167ef37ae7c513b6fd1/20171207_164607.jpeg" data-mid="85327061" border="0" src="https://freight.cargo.site/w/1000/i/cd9a7903413ff0fc864fdec2dfbca7c8ecf98787d614d167ef37ae7c513b6fd1/20171207_164607.jpeg" /> <img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/58ed752bd51f037b29812cece2eea48159a2d82fac11ecc02924698e83fab7dc/20171207_165057.jpeg" data-mid="85327062" border="0" src="https://freight.cargo.site/w/1000/i/58ed752bd51f037b29812cece2eea48159a2d82fac11ecc02924698e83fab7dc/20171207_165057.jpeg" /> <img width="1018" height="668" width_o="1018" height_o="668" data-src="https://freight.cargo.site/t/original/i/d6cf09e843e5599ac8dd232c2dd25694ab7877d2f9d7bae724fde99e37a6cc4b/Screen-Shot-2020-10-11-at-9.32.33-PM.png" data-mid="85306403" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d6cf09e843e5599ac8dd232c2dd25694ab7877d2f9d7bae724fde99e37a6cc4b/Screen-Shot-2020-10-11-at-9.32.33-PM.png" /><img width="1082" height="520" width_o="1082" height_o="520" data-src="https://freight.cargo.site/t/original/i/dcf5f503b5d5bda63f0b826462cff4313e18c82e9acab25928cab4adf186bdc4/Screen-Shot-2018-07-09-at-8.22.42-PM.png" data-mid="85306410" border="0" src="https://freight.cargo.site/w/1000/i/dcf5f503b5d5bda63f0b826462cff4313e18c82e9acab25928cab4adf186bdc4/Screen-Shot-2018-07-09-at-8.22.42-PM.png" /><img width="2578" height="1498" width_o="2578" height_o="1498" data-src="https://freight.cargo.site/t/original/i/a30f2aa50839b366932d1e3f3c49d3b09ecaef22e3fab027855e54011da29ffd/Screen-Shot-2018-07-09-at-8.32.45-PM.png" data-mid="85306399" border="0" src="https://freight.cargo.site/w/1000/i/a30f2aa50839b366932d1e3f3c49d3b09ecaef22e3fab027855e54011da29ffd/Screen-Shot-2018-07-09-at-8.32.45-PM.png" /> <img width="3840" height="3840" width_o="3840" height_o="3840" data-src="https://freight.cargo.site/t/original/i/7769d68e7c86f7f8f5584753224eefa03dfd98123960ded6eaad0dbdb72a0e39/c7b78395-7d85-4ea2-935a-c8584355611f_rw_3840.jpg" data-mid="108514716" border="0" src="https://freight.cargo.site/w/1000/i/7769d68e7c86f7f8f5584753224eefa03dfd98123960ded6eaad0dbdb72a0e39/c7b78395-7d85-4ea2-935a-c8584355611f_rw_3840.jpg" /> Agenda Longbeach: In partnering with Juxtapoz, Boost Mobile activated a footrprint featuring Ellen Rutt’s newest art installation. The 20’ x 20’ installation featured charging stations, light teepee, and display looping the Wall Sessions program.&nbsp; Deutsch:&nbsp;In Zusammenarbeit mit Juxtapoz hat Boost Mobile einen Fußabdruck mit Ellen Rutts neuester Kunstinstallation ausgestrahlt. Die 20' x 20' Installation verfügte über Ladestationen, leichtes Tipi und Display-Looping des Wall Sessions-Programms. Art Basel : Adidas Clubhouse:&nbsp; In the spirit of supporting the creative culture, Boost Mobile sponsored the Juxtapoz x Adidas Club House aka The Showcase in South Beach. The activation build out took over the old Thriftys Drug store, converting it to a Art Basel “must visit’ pop up installation. The pop up gallery ran 4 days of the Art Basel week with over 15,000 attendees. The gallery featured over 40 of the World’s best current artists. Featured artists included Shepard Fairey, Sid Tapia, Ellen Rutt to name a few. Deutsch:&nbsp;Zur Unterstützung der kreativen Kultur sponserte Boost Mobile das Juxtapoz x Adidas Club House aka The Showcase in South Beach. Der Pop-up Marketingstand übernahm einen alten Thriftys Drug Store und wandelte ihn in eine Art Basel "must visit" Pop-up-Installation um. Die Pop-up-Galerie lief an 4 Tagen der Art Basel Woche mit über 15.000 Teilnehmern. Die Galerie präsentierte über 40 der besten aktuellen Künstler der Welt. Zu den vorgestellten Künstlern gehörten Shepard Fairey, Sid Tapia, Ellen Rutt, um nur einige zu nennen. Testimonial: “We are very excited about having been chosen to have this artwork on our location. Since the mural was completed,&nbsp;we’ve had more foot traffic, primarily&nbsp;customers coming in to make payments&nbsp;and an increase in phone activations&nbsp;as well. We are pleased with what the&nbsp;mural has brought to our business and&nbsp;helping to beautify our location and the&nbsp;neighborhood.” - John Chin Boost Mobile store owner Chicago, IL Deutsch: "Wir freuen uns sehr, dass wir&nbsp;dieses&nbsp;Kunstwerk&nbsp;bei&nbsp;uns&nbsp;haben.&nbsp;Seit&nbsp;der&nbsp;Fertigstellung&nbsp;des&nbsp;Wandbildes&nbsp;habenwir&nbsp;mehr&nbsp;Fußverkehr,&nbsp;vor&nbsp;allem&nbsp;Kunden,&nbsp;die&nbsp;kommen,&nbsp;um&nbsp;Zahlungen&nbsp;zu&nbsp;leisten&nbsp;und&nbsp;auch&nbsp;dieMobilfunkangebote vermehrt&nbsp;&nbsp;zu&nbsp;nutzen.&nbsp;Wir&nbsp;freuen&nbsp;uns&nbsp;über&nbsp;das,&nbsp;was&nbsp;das&nbsp;Wandgemälde&nbsp;fuer unser&nbsp;Geschäftgemacht&nbsp;hat&nbsp;und&nbsp;hilft,&nbsp;unsere&nbsp;Lage&nbsp;und&nbsp;die&nbsp;Nachbarschaft&nbsp;zu&nbsp;verschönern."- John&nbsp;Chin&nbsp;Boost&nbsp;Mobile&nbsp;Store-Inhaber&nbsp;Chicago,&nbsp;IL David Ellis : Charlotte, NC <img width="864" height="503" width_o="864" height_o="503" data-src="https://freight.cargo.site/t/original/i/a79fc50050828f0bf1edc553f1c2ba7ea1f438cb75d4f609c7fa7350f2e3aa17/Screen-Shot-2020-10-12-at-9.22.38-PM.png" data-mid="85413722" border="0" src="https://freight.cargo.site/w/864/i/a79fc50050828f0bf1edc553f1c2ba7ea1f438cb75d4f609c7fa7350f2e3aa17/Screen-Shot-2020-10-12-at-9.22.38-PM.png" /> Ellent Rutt : Detroit, MI <img width="864" height="503" width_o="864" height_o="503" data-src="https://freight.cargo.site/t/original/i/85df309715f8928e9fa1fa2fc344ebe17d043725804bdf3bb6af1cb136e10837/Screen-Shot-2020-10-12-at-9.25.52-PM.png" data-mid="85413746" border="0" src="https://freight.cargo.site/w/864/i/85df309715f8928e9fa1fa2fc344ebe17d043725804bdf3bb6af1cb136e10837/Screen-Shot-2020-10-12-at-9.25.52-PM.png" /> Hellbent : Albany, NY <img width="864" height="503" width_o="864" height_o="503" data-src="https://freight.cargo.site/t/original/i/b81aa1d37e82145e42b3d45e1d31b49816f1a7944492581a8e81872d247d4924/Screen-Shot-2020-10-12-at-9.27.25-PM.png" data-mid="85413832" border="0" src="https://freight.cargo.site/w/864/i/b81aa1d37e82145e42b3d45e1d31b49816f1a7944492581a8e81872d247d4924/Screen-Shot-2020-10-12-at-9.27.25-PM.png" /> Johnny Alexander : Detroit, MI <img width="864" height="503" width_o="864" height_o="503" data-src="https://freight.cargo.site/t/original/i/4c06c1cf9ebc0cffa8fda73313851cd49d9a7e526c857681fb46376ab064679b/Screen-Shot-2020-10-12-at-9.29.00-PM.png" data-mid="85413954" border="0" src="https://freight.cargo.site/w/864/i/4c06c1cf9ebc0cffa8fda73313851cd49d9a7e526c857681fb46376ab064679b/Screen-Shot-2020-10-12-at-9.29.00-PM.png" /> Left Handed Wave : Chicago, IL <img width="864" height="503" width_o="864" height_o="503" data-src="https://freight.cargo.site/t/original/i/6bcec18e4ab88e725ea6a5bb557290d03183bb325f3ab06a57bc0ff80d5a7618/Screen-Shot-2020-10-12-at-9.29.16-PM.png" data-mid="85413969" border="0" src="https://freight.cargo.site/w/864/i/6bcec18e4ab88e725ea6a5bb557290d03183bb325f3ab06a57bc0ff80d5a7618/Screen-Shot-2020-10-12-at-9.29.16-PM.png" /> PUSH : Huntington Park, CA <img width="864" height="503" width_o="864" height_o="503" data-src="https://freight.cargo.site/t/original/i/f819585c3a38c95db2fc7c896d06e828c9de06b5a98c1b1bca3d84d62ca538fd/Screen-Shot-2020-10-12-at-9.29.27-PM.png" data-mid="85413980" border="0" src="https://freight.cargo.site/w/864/i/f819585c3a38c95db2fc7c896d06e828c9de06b5a98c1b1bca3d84d62ca538fd/Screen-Shot-2020-10-12-at-9.29.27-PM.png" /> Chuck Landvatter, David Habben, Dave Doman, Mike Murdock &amp; Trent Call : Salt Lake City, UT <img width="864" height="504" width_o="864" height_o="504" data-src="https://freight.cargo.site/t/original/i/b50d8bb9da92341df920a090a813631d46b238e5e9cbdf9c3cdabee16922ce5b/Screen-Shot-2020-10-12-at-9.29.38-PM.png" data-mid="85413989" border="0" src="https://freight.cargo.site/w/864/i/b50d8bb9da92341df920a090a813631d46b238e5e9cbdf9c3cdabee16922ce5b/Screen-Shot-2020-10-12-at-9.29.38-PM.png" /> https://bijankazemi.com/Boost-X-Samsung-Beast-1 Wed, 09 Dec 2020 13:42:39 +0000 Bijan Kazemi https://bijankazemi.com/Boost-X-Samsung-Beast-1 BOOST X SAMSUNG BEAST: MODULAR RETAIL &amp; BRAND EXPERIENCE <img width="1690" height="1188" width_o="1690" height_o="1188" data-src="https://freight.cargo.site/t/original/i/e9ca537f131d03363f31783d37716e34e203d09c608dfca2c1528ed99bfc3404/Screen-Shot-2020-12-09-at-2.34.12-PM.png" data-mid="91563390" border="0" src="https://freight.cargo.site/w/1000/i/e9ca537f131d03363f31783d37716e34e203d09c608dfca2c1528ed99bfc3404/Screen-Shot-2020-12-09-at-2.34.12-PM.png" /> <img width="1928" height="1198" width_o="1928" height_o="1198" data-src="https://freight.cargo.site/t/original/i/031ea45ce5175b4e2a34b8d5d47c1d7c01efc7820eb2ecaaa07c2635b6da4643/Screen-Shot-2020-12-09-at-2.33.20-PM.png" data-mid="91563389" border="0" src="https://freight.cargo.site/w/1000/i/031ea45ce5175b4e2a34b8d5d47c1d7c01efc7820eb2ecaaa07c2635b6da4643/Screen-Shot-2020-12-09-at-2.33.20-PM.png" /> <img width="1952" height="1374" width_o="1952" height_o="1374" data-src="https://freight.cargo.site/t/original/i/9930943606d88a510843f50047286948ce2f08be1bbcc05250117d6e646aa012/Screen-Shot-2020-12-09-at-2.35.04-PM.png" data-mid="91563391" border="0" src="https://freight.cargo.site/w/1000/i/9930943606d88a510843f50047286948ce2f08be1bbcc05250117d6e646aa012/Screen-Shot-2020-12-09-at-2.35.04-PM.png" /> <img width="1948" height="1376" width_o="1948" height_o="1376" data-src="https://freight.cargo.site/t/original/i/90892db05e0bdd8ff5c73a473fd8653f77998ab5fcd2b43824fbddcb1e2ce396/Screen-Shot-2020-12-09-at-2.35.21-PM.png" data-mid="91563392" border="0" src="https://freight.cargo.site/w/1000/i/90892db05e0bdd8ff5c73a473fd8653f77998ab5fcd2b43824fbddcb1e2ce396/Screen-Shot-2020-12-09-at-2.35.21-PM.png" /> In partnership with Samsung, Boost Mobile brought forth the BEAST. The BEAST was devoloped to create a modular retail store and Samsung showcase to be utilized for live events. Over the programs 2 year tenure the BEAST was routed cross country weekly to support all local and national brand marketing initiatives. The mayden voyage was Chicago IL for the first Pokemon Go festival and the wheels kept spinning to festivals, community and sporting focused events. With the BEAST being built as a BM 4.0 retail store, local independant retailers come out to the events and sold their inventory and promoted their local retail locations. Objective: Build a branded activation that can stand alone and shine in multiple environments which can execute multiple onsite tactics. Crossfunctionally with our strategic sales team and Samsung we created the BEAST to elevate our branded activations at a local level with a unique pop-up experience. The BEAST was custom built as a fully funtional modular retail unit. This provided our local in-market dealers the opportunity to sell/activate onsite at all of our brand sponsorship activations. Secondly highlighting Samsungs new market products and in providing consumers the ability to explore and utilize hands on. With the BEAST we focused on and drove the following:&nbsp; Brand AwarenessFuture ConsiderationOnsite Opportunity To PurchaseBrand Advocacy Role: Brand Manager of Strategic Partnerships / National Project Lead / Co Concept Beast BuilderAgencies: Principle Group / GoldNFish Marketing Deutsch: Ziel: Erstellen Sie eine Markenaktivierung, die für sich allein steht und in mehreren Umgebungen glänzt und mehrere Taktiken vor Ort ausführen kann. In Zusammenarbeit mit unserem strategischen Verkaufsteam und Samsung haben wir das BEAST entwickelt, um unsere Markenaktivierungen auf lokaler Ebene mit einem einzigartigen Popup-Erlebnis zu verbessern. Der BEAST wurde speziell als voll funktionsfähige modulare Verkaufseinheit gebaut. Dies bot unseren lokalen In-Market-Händlern die Möglichkeit, bei allen unseren Marken-Sponsoring-Aktivierungen vor Ort zu verkaufen / zu aktivieren. Zweitens werden Samsungs neue Marktprodukte hervorgehoben und den Verbrauchern die Möglichkeit gegeben, praktische Erfahrungen zu sammeln und zu nutzen. Mit dem BEAST haben wir uns auf Folgendes konzentriert und es gefahren: Markenbekanntheit Zukünftige Überlegungen Kaufgelegenheit vor Ort Markenvertretung <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/71ca4c0fda573e51b4b8604c05db050dabfee30e6f2e6f62b94491619094f44f/20180506_120326-copy.jpg" data-mid="91563234" border="0" src="https://freight.cargo.site/w/1000/i/71ca4c0fda573e51b4b8604c05db050dabfee30e6f2e6f62b94491619094f44f/20180506_120326-copy.jpg" /> The BEAST toured the United States for 12 months hitting our key markets and supporting partnerships while activating at various multicultural lifestyle events. The BEAST made over 300k+ impressions onsite through duration of the program. Deutsch: The BEAST tourte 12 Monate lang durch die USA, um unsere Schlüsselmärkte zu erreichen und Partnerschaften zu unterstützen, während es sich bei verschiedenen multikulturellen Lifestyle-Events aktivierte. Das BEAST hat während der gesamten Programmdauer über 300.000 Impressionen vor Ort gemacht. A Sample Of The Mixed Events &amp; Markets The Beast Activated At/In: Deutsch: Eine Auswahl der gemischten Ereignisse und Märkte, die das Biest bei / in aktiviert hat: Pokemon Festival / Chicago Calle Ocho / Miami KAA BOO Music Festival / Del Mar&nbsp; A3C Festival / Atlanta Mala Luna / San Antonio Fiesta Patrias / Dallas* to name a few <img width="1868" height="1052" width_o="1868" height_o="1052" data-src="https://freight.cargo.site/t/original/i/e1f1b886f043e642094e76069701a89b6c48c26b203333962b854b10f8923283/Screen-Shot-2020-12-09-at-2.30.43-PM.png" data-mid="91563387" border="0" src="https://freight.cargo.site/w/1000/i/e1f1b886f043e642094e76069701a89b6c48c26b203333962b854b10f8923283/Screen-Shot-2020-12-09-at-2.30.43-PM.png" /> BEAST Overview: Trailer Details 24’ x 8’ Biz Box Customized Trailer Built In Generator Sound System, PA &amp; Monitors Full Length Wood Stairs Powder Coated Guard Rails Full Exterior Graphic Wrap 20’ x 3’ Roof Billboard Marquee Exterior Lighting (Area Lighting) Patio Extension (Flooring, charging stations, umbrellas, seating &amp; tables)&nbsp; Deutsch: 24 "x 8" Biz Box Customized TrailerEingebauter Generator Soundsystem, PA und Monitore Holztreppen in voller Länge Pulverbeschichtete Leitplanken Vollständige grafische Außenverpackung 20 "x 3" Dach-Plakat-Festzelt Außenbeleuchtung (Flächenbeleuchtung) Terrassenerweiterung (Bodenbelag, Ladestationen, Sonnenschirme, Sitzgelegenheiten und Tische)<img width="1964" height="974" width_o="1964" height_o="974" data-src="https://freight.cargo.site/t/original/i/4c9d56eae13993ba00ecf7684424e7560661ebddcf35014d288bb0c39accd18b/Screen-Shot-2020-12-09-at-5.01.45-PM.png" data-mid="91582941" border="0" src="https://freight.cargo.site/w/1000/i/4c9d56eae13993ba00ecf7684424e7560661ebddcf35014d288bb0c39accd18b/Screen-Shot-2020-12-09-at-5.01.45-PM.png" /> Modular Retail Elements /&nbsp; Modulare Einzelhandelselemente 1 POS Station (Ability for local retailers to sell on-site) 1 75 Inch 4K TV Featuring Boost &amp; Samsung Content To Align With Attendees Demo / Event 1 Illuminated Back Wall 2 Accessory/Product Walls 2 Samsung Product Walls. Featuring Samsung Handsets/VR Goggles/Cameras/MIsc. Accessories&nbsp; 1 Talk Table For Attendees To Engage With Sales Team &amp; Autograph Signings 2 Sprint 4G Magic Box (Modular 4G Network Source To Enhance Coverage/Service Speed) Storage For All Sales Inventory, Promotional Premiums &amp; Ancillary Elements&nbsp; Deutsch: 1 POS-Station (Möglichkeit für lokale Einzelhändler, vor Ort zu verkaufen1 75-Zoll-4K-Fernseher mit Boost- und Samsung-Inhalten zur Anpassung an die Demo / Veranstaltung der Teilnehmer 1 beleuchtete Rückwand 2 Zubehör- / Produktwände 2 Samsung Produktwände. Mit Samsung Handys / VR-Brillen / Kameras / MIsc. Zubehör 1 Gesprächstisch für Teilnehmer zur Teilnahme am Verkaufsteam und bei Autogrammstunden 2 Sprint 4G Magic Box (Modulare 4G-Netzwerkquelle zur Verbesserung der Netzabdeckung / Servicegeschwindigkeit) Lagerung für alle Verkaufsbestände, Werbeprämien und Nebenelemente <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/6b9d3c017c792148ae8928501a62fa1b43442ae98f83a5db5658092ec7e539d0/JGBAJSEL_BOOST-KAABOO_2017_0915_122046-9371_JGB-copy.jpg" data-mid="91578528" border="0" src="https://freight.cargo.site/w/1000/i/6b9d3c017c792148ae8928501a62fa1b43442ae98f83a5db5658092ec7e539d0/JGBAJSEL_BOOST-KAABOO_2017_0915_122046-9371_JGB-copy.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/bf0dcc6f55a384863aa20a06d118edd6026a06d801efc6faa0710d5544d40713/JGBAJSEL_BOOST-KAABOO_2017_0915_123843-9396_JGB-copy.jpg" data-mid="91563347" border="0" src="https://freight.cargo.site/w/1000/i/bf0dcc6f55a384863aa20a06d118edd6026a06d801efc6faa0710d5544d40713/JGBAJSEL_BOOST-KAABOO_2017_0915_123843-9396_JGB-copy.jpg" /> <img width="3360" height="2341" width_o="3360" height_o="2341" data-src="https://freight.cargo.site/t/original/i/5ac59acc30f51b09870295fc5a6258faff3c12e00ee18da76ea296064e34c677/IMG_0729-copy-2.JPG" data-mid="91581620" border="0" src="https://freight.cargo.site/w/1000/i/5ac59acc30f51b09870295fc5a6258faff3c12e00ee18da76ea296064e34c677/IMG_0729-copy-2.JPG" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/b2736729b530c652f7e68dafe106d7f58d1092b8916a0556f44353409a3f3b8b/Photo-4.jpg" data-mid="91581627" border="0" src="https://freight.cargo.site/w/640/i/b2736729b530c652f7e68dafe106d7f58d1092b8916a0556f44353409a3f3b8b/Photo-4.jpg" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/c725cb8ba78b999a5a1ca906367da8b92074487987c158cefba2efcee6708377/Photo-6.jpg" data-mid="91581628" border="0" src="https://freight.cargo.site/w/640/i/c725cb8ba78b999a5a1ca906367da8b92074487987c158cefba2efcee6708377/Photo-6.jpg" /> <img width="640" height="480" width_o="640" height_o="480" data-src="https://freight.cargo.site/t/original/i/779e51d84b9cc8bead163b1266695807d62f6b44d191226e00b9e32fd13482a7/Photo-7.jpg" data-mid="91581629" border="0" src="https://freight.cargo.site/w/640/i/779e51d84b9cc8bead163b1266695807d62f6b44d191226e00b9e32fd13482a7/Photo-7.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/3e016aa5b5178f6c0d36c45945b203b0bc660021ab82e4185dbdf63000993566/JGBAJSEL_BOOST-KAABOO_2017_0915_180316-7996_JGB-copy.jpg" data-mid="91578545" border="0" src="https://freight.cargo.site/w/1000/i/3e016aa5b5178f6c0d36c45945b203b0bc660021ab82e4185dbdf63000993566/JGBAJSEL_BOOST-KAABOO_2017_0915_180316-7996_JGB-copy.jpg" /> https://bijankazemi.com/The-Power-Of-7-Es Thu, 08 Apr 2021 09:17:20 +0000 Bijan Kazemi https://bijankazemi.com/The-Power-Of-7-Es <img width="2930" height="721" width_o="2930" height_o="721" data-src="https://freight.cargo.site/t/original/i/a8530423bfabcf683c6475056f9139cb35b8cc00ce43674142559c77aeba4b36/20210408_113109.jpg" data-mid="104617402" border="0" src="https://freight.cargo.site/w/1000/i/a8530423bfabcf683c6475056f9139cb35b8cc00ce43674142559c77aeba4b36/20210408_113109.jpg" /> 1. Environment...immerse yourself in it.2. Establish...your goals &amp; objectives. &nbsp;3. Entertain...always, always, always.&nbsp;4. Educate...and provide context. &nbsp;5. Engage...and start the conversation.6. Effective...constantly check yourself on this.7. Enlighten...through your brand story. In the initial stages of any concept and strategy development, I prefer to run my programs through the 7 Es. Initially developed in 2009, as I was working on a National Sports Partnership I only had 4 Es. Today, with learnings and industry changes in 2021 the Es have expanded to 7. &nbsp;These key steps help establish benchmarks and prioritization of the elements/tactics and the effectiveness of the overall strategy. This can help guide stakeholders to ensure the consumers experience is effective and impactful. The touchpoints, call to action, and engagement need to stimulate the consumer for current/future brand consideration. From the brands prospective, these elements maximize conceptual ideation while driving key messaging and ensure delivery to the established KPIs. Hopefully the Es can help you elevate your concepts and brand to a creative impactful program.