LOS RAKAS
ON TOUR

Powered by Boost Mobile’s “International Connect Plan”, brand ambassadors Los Rakas took a tour through Mexico City leading them to Havana while having telecom coverage from Boost. At the time Boost was rolling out a new “International Connect Plan”, which focused on and serviced many Latin neighboring countrys. The purpose of the production was to shoot images and video for a national digital campaign and for exclusive content for our media partners. Samsung was our exclusive OEM partner for the campaign, with the creative featuring their latest handsets at the time.
Role: Brand Manager (Project Lead)
Agency: Schiefer ChopShop
Brand Content Director: Chris “Zam” Zamoscianyk
“Besame” Video Director: Omar Leyva
Deutsch: Angetrieben vom Boost Mobile International Connect Plan unternahm Markenbotschafter Los Rakas eine Tourdurch Mexiko Stadt und ging dann nach Havanna, um ein Musikvideo zu drehen.




