BARS FOR DAYS : MURS
Role: Brand Manager of Entertainment Marketing (Project Lead)
What better way to promote Boost Mobile’s Unlimited Music Streaming plan than by setting a Guinness World Record?
We tasked rap legend Murs to set the World Record for Longest Rap Marathon by rapping for over 24 hours straight and streamed the entire thing via YouTube Live. The event garnered nearly 1 million total views within the 24 hours and earned media write-ups from heavyweights like Rolling Stone, Billboard, MTV, Vice, Pitchfork, Engadget and many more.
TACTICS:
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YOUTUBE LIVE
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CROSS PLATFORM O&O SOCIAL
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DIGITAL/EDITORIAL
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PR/INFLUENCER OUTREACH
RESULTS:
240M+ TOTAL IMPRESSIONS
Across all campaign efforts including social, digital/editorial, PR and influencer outreach
130K+ TOTAL SOCIAL ACTIONS
Across all Boost Mobile's O&O social channels including the 24 hr. YouTube Live stream
850K+ VIDEO VIEWS
825K Instream video views via YouTube Live and Twitch during marathon's 24 hr. run time
11K+ ORGANIC SOCIAL MENTIONS
Top mentions came from celebrities including Wiz Khalifa, Lupe Fiasco, and Aesop Rock, as well as publications like Rolling Stone