BIJAN KAZEMI
Contact: theonlybijan@gmail.com
https://www.linkedin.com/in/bkazemi/
PROFESSIONAL SUMMARY
Thirty years in brand management, cultural marketing, and experiential production across sports, entertainment, lifestyle, and media. Director-level experience owning external brand positioning, partnerships, live events, content, and field activations. At Boost Mobile, managed $18M+ in annual campaign budgets and produced first-to-market integrations spanning music tours, sports sponsorships, film studio deals, and digital platforms. At Weedmaps, built and led a 15-person culture and community team. Currently targeting director-level roles in entertainment, consumer goods, sports, tech, and lifestyle brands.
CORE COMPETENCIES
Brand Management: Brand Positioning, Brand Equity, Brand Integration, Go-to-Market Strategy, 360-Degree Campaigns
Cultural & Multicultural Marketing: Multicultural Strategy, Cultural Insights, Hispanic Marketing, Community & Cause Supporting Programs
Experiential & Events: Live Event Production, Experiential Activations, First-to-Market Concepts, National Tours
Partnerships & Talent: Strategic Partnerships, Sponsorship Activation, Talent Procurement, Ambassador Programs
Leadership: Cross-Functional Team Leadership, Budget Management ($18M+), P&L Oversight, Contract Negotiations
PROFESSIONAL EXPERIENCE
Head of Field & Lifestyle Marketing
West Coast Cure | Los Angeles, CA | May 2024 - Present
• Lead brand management and cultural marketing strategy across external positioning, partnerships, experiential activations, and field marketing tactics.
• Built and managed a team of 6-10 Field Marketing Specialists, a new function within the organization, executing local field marketing and retail education programs.
• Developed field marketing plans that contributed to elevating the brand to a Top 5 position in California, aligned with brand, marketing, and sales objectives.
Director of Culture, Community & Lifestyle Marketing
Weedmaps | Los Angeles, CA | Feb 2023 - May 2024
• Built and led the Culture and Community Marketing team, growing headcount by 100% to 15+ people across national functions covering lifestyle, multicultural, sports, art, and entertainment programming.
• Developed and ran the national multicultural brand strategy, building community-rooted programs to attract new users and keep active users engaged through local brand activations.
• Produced key national brand partnerships including The Freak Brothers and the To Be Partnership, an award-winning multicultural activation.
Director of Lifestyle Marketing
West Coast Cure | Los Angeles, CA | Feb 2022 - Jan 2023
• Owned lifestyle brand strategy in direct collaboration with founders and C-Suite, elevating brand to Top 5 in category through lifestyle-focused partnerships and multicultural marketing programs.
• Pioneered first-to-market brand integration concepts, establishing new experiential models for retail, live entertainment, and partnership activations.
[2019-2022: Family caregiver sabbatical for elderly parent during COVID-19 period.]
Integration, Content & Partnership Brand Manager
Boost Mobile | Irvine, CA | Jul 2016 - Aug 2019
• Managed $18M+ annual campaign budgets for 360-degree integrated national marketing campaigns across talent, digital, broadcast, and strategic partnership platforms.
• Led athlete and talent procurement for national campaigns, securing ambassadors including Travis Pastrana and TJ Dillashaw for broadcast, digital content, endorsements, and brand integration programs.
• Produced the 'We Are Where You At' national campaign, Dew Tour Switch Jam, SXSW Revolt House, and Wall Sessions with Juxtapoz, each a first-of-its-kind brand integration from concept to live execution.
• Directed Bellator MMA sponsorship, E-League gaming partnership, and brand integrations with RevoltTV, Twitch, and Genius.com.
Strategic Partnerships & Media Executive
Entercom Communications | San Francisco Bay Area | Feb 2015 - Jun 2016
• Built and managed advertising partnerships with the Oakland Raiders and Oakland Athletics, developing integrated media and experiential programs connecting brands to Bay Area sports audiences.
[2013-2015: Family caregiver sabbatical.]
Director of Brand & Entertainment Marketing
Media Merchants | Los Angeles, CA | Aug 2012 - Feb 2013
• Led product launch campaigns for Oakley and consulted HBO on experiential concepts for Game of Thrones.
Lifestyle & Entertainment Marketing Manager
Sprint / Boost Mobile / Virgin Mobile | Irvine, CA / New York City, NY | May 2011 - Feb 2012
• Managed brand integration across three simultaneous brands (Sprint, Boost Mobile, Virgin Mobile) while maintaining distinct identities across overlapping national programs.
• Partnered with Universal Music Group on Lady Gaga's second national tour including a national UGC campaign. Produced the Virgin Mobile House at SXSW.
Lifestyle, Entertainment & Brand Experiential Marketing Manager
Boost Mobile / Virgin Mobile | Irvine, CA / New York City, NY | Feb 2010 - May 2011
• Served as Program Director for the Rock the Bells National Tour, overseeing brand integration, experiential activation, and on-site execution across all tour markets.
Sports & Entertainment Marketing Manager
Boost Mobile | Irvine, CA | Apr 2009 - Feb 2010
• Managed the Boost Mobile Nascar Partnership integrating the Freestyle Motocross Tour, a year-round national program running 100+ events annually with individual event attendance up to 100,000+ attendees.
• Negotiated the Boost Mobile exclusive telecom partnership with Chivas De Guadalajara, a multi-year deal covering friendly matches across multiple U.S. markets against FC Barcelona and Club America.
Account Executive & Local Marketing Manager
Boost Mobile | Honolulu, HI | Feb 2008 - Apr 2009
• Launched Boost Mobile service throughout Hawaii, owning full market entry strategy, brand positioning, distribution buildout, and media mix from the ground up.
Business Development & Marketing Consultant, KMEL
Clear Channel Communications / iHeartRadio | San Francisco, CA | Oct 2005 - Jan 2008
• Built the foundation of a multicultural marketing career at KMEL, connecting major national brands to Black, Hispanic, and culturally engaged audiences across the Bay Area.
SELECTED BRANDS & PARTNERS
Music & Entertainment: Warner Bros., Universal, Sony Music, HBO, SXSW, Art Basel, ComplexCon, Relativity Films, RevoltTV
Sports & Action: NBA, UFC, Bellator MMA, NASCAR, Chivas De Guadalajara, DewTour, Oakland Raiders, Oakland Athletics
Fashion & Lifestyle: Adidas, Vans, New Era, Diamond Supply Co., Helly Hansen, 47 Brand, Juxtapoz
Technology & Consumer: Boost Mobile, Sprint, Virgin Mobile, Samsung, LG, BlackBerry, EA Sports, WeedMaps
EDUCATION & PROFESSIONAL DEVELOPMENT
Industry-Trained Brand & Marketing Professional | Mid-1990s - Present
• 30 years of hands-on brand management across photography, print media, content production, and national campaigns, with a career-long focus on how brands connect with culture, entertainment, sports, and lifestyle audiences.
Tools & Platforms: Microsoft Suite, Google Suite, Adobe Creative Suite, HubSpot, Asana, Jira, Slack