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BIJAN KAZEMI
Contact: theonlybijan@gmail.com
https://www.linkedin.com/in/bkazemi/

Brand & experiential veteran with 15+ years of experience in the wireless, sports, entertainment and fashion industries. Passionately able to develop and implement both National & Local Marketing strategies through sponsorships, experiential events, talent procurement, brand/media partnerships and PR efforts.   

Strengths:
  • Brand Management (GM & Multicultural)
  • Content Creation                       
  • Strategic Planning
  • Sponsorship/Experiential Marketing
  • Social Media/Digital Marketing
  • Advertising/Media/Production
  • Retail/Channel Marketing
  • Financial/Budget Supervision
  • Contract Negotiations
  • Sync/Content Licensing
  • Integrated Marketing
  • Agency & Program Management
  • Public Relations      

Music/Entertainment/OEM - Warner Brothers Films, Relativity Media, UMusic, Def Jam, Virgin Music, Warner Music, Sony Music, Tommy Boy, Rap-A-Lot, Scarface, De La Soul, Tribe Called Quest, Desiigner, Big Sean, Rock the Bells, Lady Gaga, Motorola, Samsung, LG Electronics & Black Berr, Virgin Mobile Free Fest, Juxtapoz, Forever 21, HBO, EA Sports & Virgin America Airlines

Fashion - Adidas, Nothing Personal, Helly Hansen, Vans, New Era, Diamond, 47 Brand, True SF & LRG

Studio/Film/Broadcast/Digital - RevoltTV, Dose, Thrillist, AMC, Twitch, NBC, Relativity Media, Warner Brothers, Weed Maps & Happy Madison

Sports – Soccer United Marketing, Bellator, DewTour, ELeague, Chivas De Guadalajara, Nascar, Travis Pastrana, NHRA, NBA, U.F.C. & Oakland Athletics


EXPERIENCE:


Head of Field & Lifestyle Mrktg; 
West Coast Cure
May 2024 - Present 

• Developed, scaled and managed the Field Marketing Specialist team, an addition to the marketing organization to execute hyper local guerilla field marketing programs and frontline marketing support with retailers with on site marketing and educational programs.

• Develop and implement comprehensive field marketing plans aligned with overall marketing and sales objectives.

• Built and Managed key external marketing partnerships, programs and sponsorships.

• Created WCC field marketing strategies, owned and drove the execution with the founders & C Suite.

• Elevated WCC’s brand position, drove awareness and consumer consideration through mixed lifestyle focused partnerships & programs.

• Lifestyle focused brand management oversight across external brand positioning, experiential tactics and in market tactics.

• Researched and monitored emerging lifestyle and cannabis trends including the industry competitive landscape to identify new opportunities, consumer behavior, analyzed cultural trends, insights, to ensure ROI and create impactful campaigns.

Director of Culture, Community & Lifestyle Mrktg; Weedmaps  
February 2023 - May 2024

• Developed, scaled and managed the Community and Culture team to support national and local campaigns, lifestyle, multicultural programs and partnerships.

• Develop and drove the Culture and community strategy, focused integrated programs that effectively met Weedmaps national & local marketing strategies to attract new and retain active users through hyper local programming.

• Directed the team focusing on Community, Lifestyle, Sports & Art Programming, Key Cannabis Industry Programs & Partnerships, Live Entertainment, Experiential Tactics and Strategic Partnerships.

• Created and executed Brand integrated programs, Influencer utilization and strategic partners marketing programs through mixed tactics including: Content, Tours, Retail programs and Lifestyle/Entertainment.


Director of Lifestyle Marketing; West Coast Cure February 2022 - January 2023

• Owned the lifestyle strategies for WCC and drove the execution with the founders & C Suite.

• Elevated WCC’s brand position to Top 5, drove awareness and consumer consideration through mixed lifestyle focused partnerships & programs.

• Defined strategy and developed experiential execution of tactics, elements, branding/positioning and activations/build out in the retail and live entertainment space.

• Created and executed Brand Integrated Influencer and strategic partners marketing programs through mixed tactics.

• Assessed external unsolicited partnership opportunity assessment, negotiations and execution.

• Lifestyle focused brand management oversight across external brand positioning, experiential tactics and in market tactics.

• Provided Lifestyle focused brand management oversight across external brand positioning, experiential tactics and content.


Integration, Content & Partnership Brand Manager; Boost Mobile
July 2016 – August 2019

  • Talent, Athlete and Tastemaker Brand ambassador procurement for ATL, digital and partnership integration and custom content development

  • Developed 360 marketing strategies for national campaigns

  • Developed custom content for broadcast/digital usage

  • Lead brand manager for all brand integration with external partners across multiple disciplines and tactics

  • Partnered with national tours while implementing national and local marketing strategies to amplify marketing efforts and retail drivers

  • Defined, monitored and drove programs to ensure KPIs were met



Strategic Partnerships Media Executive; Entercom Communications
February 2015 - June 2016

  • Develop and implement integrated media campaigns with in terrestrial radio, experiential, digital and mobile space

  • Account manage national and direct clients

  • Build exclusive activation and content focused brand alignment partnerships in the sports and lifestyle categories

  • Develop traditional media marketing strategies with multi-category partners and agencys



Director of Brand & Entertainment Marketing; Media Merchants
September 2012 – February 2013

  • Lead strategic partnerships division specializing in Brand & Entertainment

  • Launched and created the agency expansion strategy

  • Built brand and studio PR launches and experiential activations

  • Lead the agencies conceptual division




Lifestyle / Entertainment Marketing Manager; Sprint, Boost & Virgin Mobile
May 2011 - March 2012

  • Lead partnership manager with Relativity Media for Studio partnership building multi medium marketing platforms (I.E. Limitless & Immortals) 

  • Distributed handsets and managed all VIP accounts and relationships

  • Specialized in development of a Hispanic focused marketing platforms and Tour

  • Created diverse Brand partnerships with multiple entertainment category partners 

Lifestyle / Entertainment / Brand Experiential Marketing Manager;
Sprint Pre-Paid Brands: Assurance, Boost & Virgin Mobile
February 2010 – May 2011

  • Procure artist and athletes for 360 Brand Ambassadors deals

  • Secured all Brand licensing and legal clearances for artists likeness usage, and content

  • Built above the line brand partnerships with film studios for major box office theatrical releases

  • Sponsored and built National music tours including artist exploitations, marketing/social media campaigns and onsite experiential footprints

Sports / Entertainment Marketing Manager; Boost Mobile
April 2009 – February 2010

  • Sourced, assessed, secured and built National Sport, Music and Film marketing platforms 

  • Represented Boost brand with all talent, athlete, venue, record label and studio relationships

  • Managed the Boost Mobile Freestyle Motocross Tour (09-10 Nascar season)

  • Project managed the Boost Mobile Chivas De Guadalajara Team Sponsorship and marketing

  • Created/implemented 360*marketing strategies utilizing key Brand Ambassadors (Athletes, Artists & Taste Makers) for PR, media campaigns, retail POP and cause marketing




Account Executive Indirect and National / Hybrid Marketing Hawaii; Boost Mobile
February 2008 – April 2009

  • Launched Boost Unlimited Brand/Service through out the state of Hawaii

  • Managed local distributors and worked with local cellular retailers to ensure new growth and gain market share

  • Worked with National retail accounts and supported new initiatives with local marketing and creative gift with purchase programs

  • Presented and trained retail staff and management Boost’s products and services

  • Built and implemented the launch strategy, distribution and media mix

  • Established media partners and bought local media and sponsorship events which included print, television, radio and lifestyle / community events




Business Development / Marketing Consultant; iHeart/Clear Channel Radio
October 2005 – January 2008

  • Top events/NTR sales person for the San Francisco Bay Area’s number one CHR radio station KMEL

  • Consulted national and local clients on integrated media marketing planning

  • Created and executed annual marketing and plans for Boost Mobile, Automation, E.A. Sports, Phat Farm Clothing, HBO Pay and others

  • Conducted client needs analysis to determine and recommend marketing strategy

  • Organized in-store retail consumer retail drivers and on-air promotions

  • Executed onsite events marketing

  • Mentored and trained junior sales personnel

  • Sold the following: Terrestrial radio commercials, Web  / banner ads, SEO, keywords, streaming and web sponsorships, Events / onsite sponsorship  

  • Number one non traditional revenue events sponsorship seller

  • Monitored market trends and competitive stations enable to ensure market dominance

2025 Bijan Kazemi - Passport & Paper ︎︎︎︎︎ ︎ 
Running on Cargo